First Personal Training Session
Question:
I have recently obtained my PT certification.
I am looking for suggestions on the best way to
structure a 1st Free personal training session / consultation.
My goal is to increase the percentage of clients that buy
additional sessions / packages beyond the free one.
Answer:
As much as most personal trainers hate the word "sales," the business of
personal training is just that, "sales."
You are Selling 3 things to Prospective Clients
1. Yourself
2. Your Service
3. Results
The personal training consultation and first personal training session are a
feeling out process for you and your client.
If possible it is best to have a full consultation before the first personal
training session. It is important to know everything about your client's
past health, nutrition and physical activity history.
Always remember, your client has come to you to provide them with
something which they cannot get by themselves.
If they have been an avid bicycle rider their whole life, showing them how to
use the stationary bike will do nothing but hurt your chances of their signing
up for more sessions, etc.
Use the feeling out process and the information the client provides to figure
out what you can provide them with which they cannot provide themselves with.
It is pretty simple when you think about it. By being helpful and
showing the client new things (2. your service) which they have
never done before on the first personal training session, and how they will
benefit (3. results), they are usually eager to sign up for more personal
training sessions by believing in you (1. yourself)as a personal
trainer
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